Ashley Boyd
Healthcare Marketing Leader
ABOUT
Ashley Boyd is a strategic healthcare marketer who helps companies successfully bring new products and solutions to market through go-to-market planning, brand development, content strategy, digital marketing, and more.
SKILLS & EXPERTISE
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Problem Solver: Helps startups, Fortune 500 companies, and agencies leverage strategic marketing to solve critical business challenges.
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Storyteller: Former journalist turned marketer who creates stories that are relevant and persuasive to target customer audiences.
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Analytical: Starts with the end goal in mind and leverages data to demonstrate results and opportunities for improvement.
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Proven: Delivers marketing return on investment through improved brand awareness, business and revenue growth, and customer satisfaction.
WORK EXPERIENCE
Digital Health Companies
Cleerly, Livongo, Onduo, Foodsmart, TeleHealth Solution, WebCareHealth, SBR Health, Hudson Alpha, Rock Health, REACT Neuro
Fortune 500 Companies
Aramco, Valvoline Global, Becton Dickinson, Walmart, Eli Lilly, Sanofi, Humana, Veterans Affairs, Protective Life, AbbVie, EBSCO
Agencies
Apostle, Mad*Pow, Sage Growth Partners, Intermark, Alloy Digital
EDUCATION
2004-2008
University of Alabama
Bachelor's Degree in Journalism and Creative Writing
2021
Momentum Leaders
Upward Career Program
2022
Kellogg School of Management
Digital Marketing Strategies: Data, Automation, AI & Analytics
2023
Chief Marketing Officer Institute
Cohort IV
KEY ACHIEVEMENTS
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Spearheaded marketing strategy and campaigns for over 10+ digital health companies, bolstering brand recognition and driving demand generation.
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Helped craft a new category design that set Livongo on a trajectory for IPO success.
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Formulated a go-to-market strategy for a cutting-edge diabetes digital product at Becton Dickinson.
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Distinguished published author featured in 'Emerging Practices in Telehealth.'
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Orchestrated new business initiatives that led to $10M in sales for healthcare design agency.
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Served as marketing leader at Cleerly, delivering noteworthy outcomes in terms of enhancing brand visibility and demand generation among patients and providers.
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Actively serve as a board member of Health Rounds, a non-profit organization committed to advancing healthcare in Alabama through education, policy reform, and innovation.