How I Work with Healthcare Companies
I partner with health tech and wellness companies to build trusted brands, drive adoption and support long-term growth. Every engagement is rooted in healthcare expertise and guided by strategy. My approach is collaborative, transparent, and focused on results.
Go-to-Market & Growth Strategy
When you're moving fast, strategic clarity matters. I develop tailored GTM and marketing strategies that align with your business goals, prioritize the right audiences, and drive measurable outcomes.
What this includes:
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GTM planning & roadmaps
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Marketing strategy
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Growth & funnel design
Digital Strategy & Engagement
Your digital presence is your first and most important impression. I help improve visibility, engagement, and conversion across channels and align with how buyers make decisions.
What this includes:
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Website messaging and structure
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Social and email content
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Paid media campaign planning
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Search optimization strategy
Messaging & Brand Development
Strong brands start with a clear story. I help you define your brand narrative, voice, and value so your message resonates with your target market.
What this includes:
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Brand narrative & positioning
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Messaging frameworks
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Audience segmentation
Demand Generation & Campaign Activation
I design and execute demand gen programs that engage the right audiences and convert them through clarity, consistency, and strategic timing.
What this includes:
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Campaign briefs & strategy
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Full-funnel demand generation programs
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Email journeys and workflows
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Digital and paid media activations
Healthcare Content Strategy
Content isn’t just output—it’s a strategic asset. I develop content that supports conversion, builds trust, and reflects the complexity of healthcare audiences.
What this includes:
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Thought leadership pillars
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Multi-stakeholder messaging frameworks
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Thought leadership strategy
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Editorial calendars
Market Research & Insights Gathering
I conduct targeted research to uncover what your buyers, patients, or stakeholders truly think—so your marketing is built on insight, not assumption.
What this includes:
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Customer interviews
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Competitor and market audits
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Business model canvas
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Social listening
"Ashley is definitely the type of individual you want on your team. She has tremendous talent for establishing C-level relationships and driving meaningful engagement that leads to significant upside for all involved."
Peter Eggleston, Global Product Director, GE