Strategic Marketing for Health Tech and Wellness Companies
​I offer tailored marketing support to help health tech and wellness companies elevate their brand, earn stakeholder trust, and drive adoption. Every engagement blends strategic thinking with deep healthcare expertise and is designed to turn insight into action.
Go-to-Market & Growth Strategy
Messaging & Brand Development
Healthcare Content Strategy
When you're moving fast, strategic clarity matters. I develop tailored GTM and growth strategies that align with your business goals, prioritize the right audiences, and drive measurable outcomes.
What this includes:
-
GTM planning & roadmaps
-
Launch strategy (product, brand, or market)
-
Growth & funnel design
Strong brands start with a clear story. I help you define your brand narrative, voice, and value so your message resonates—internally and externally.
What this includes:
-
Brand narrative & positioning
-
Messaging frameworks
-
Audience segmentation
Content isn’t just output—it’s a strategic asset. I develop content that supports conversion, builds trust, and reflects the complexity of healthcare audiences.
​
What this includes:
-
Editorial calendars
-
Multi-stakeholder messaging (patients, providers, payers)
-
Thought leadership strategy
Digital Strategy & Execution
Demand Generation & Campaign Activation
Market Research & Insights Gathering
Your digital presence is your first impression. I help optimize web and channel content to improve visibility, engagement, and conversion.
What this includes:
-
Website messaging
-
Social and email content
-
Paid media campaign planning
I design and execute demand gen programs that engage the right audiences and convert them with clarity and consistency.
What this includes:
-
Campaign briefs & strategy
-
Full-funnel demand generation
-
Email + digital activation
I conduct targeted research to uncover what your buyers, patients, or stakeholders truly think—so your marketing is built on insight, not assumption.
​
What this includes:
-
Customer interviews
-
Competitor and market audits
-
Persona development
"Ashley is definitely the type of individual you want on your team. She has tremendous talent for establishing C-level relationships and driving meaningful engagement that leads to significant upside for all involved."
Peter Eggleston, Global Product Director, GE