Marketing Rx: Growth Strategies for a Changing Healthcare Landscape

The healthcare industry is at a crossroads. Patients have more choices than ever before. Digital transformation is accelerating, and consumer expectations are reshaping how healthcare organizations connect with their audiences. For marketers in this space, the question isn't just how to keep up—it's how to stay ahead.

Welcome to Marketing Rx: Growth Strategies for a Changing Healthcare Landscape — a new thought leadership series designed to give healthcare marketers, providers, and executives practical, no-BS advice to navigate today's rapidly evolving landscape. In this series, I’ll share straightforward, prescription-strength insights to help you drive real, measurable growth, build trust with patients, and optimize your marketing efforts for maximum impact.

Why This Series?

Healthcare marketing is complicated. There’s no shortage of buzzwords and jargon, but if you're in the business of healthcare, it all comes down to one thing: growth. Whether you're trying to attract new patients, improve retention, or build a brand that people actually trust, it’s about delivering results that matter.

I’ve been in the trenches. I’ve seen what works—and what doesn’t. And I know that marketers need practical strategies they can implement today. That’s why I’m keeping this series straightforward, real, and actionable. No fluff. Just what you need to know to get results.

What You Can Expect

This series will focus on real-world strategies and proven examples that work across the key themes that matter most to healthcare leaders today.

Patient-Centered Growth — Tactics for acquiring, engaging, and keeping patients in an increasingly competitive market.
Brand — Building trust and purpose-driven healthcare brands that people resonate with and actually care about.
Digital Transformation — Using technology to make patient experiences better (and your job easier).
Better Patient Journeys — How to make sure patients don’t hit roadblocks when they’re trying to get care.
Data-Driven Marketing — Cutting through the noise and making decisions based on what actually works.
The Consumerization of Healthcare — Competing with disruptors like Amazon Health by thinking like a consumer brand.

Each post will deliver clear, actionable takeaways you can use right away. Whether you're a CMO, marketing leader, or provider looking to improve your engagement strategies, you’ll find something here that inspires and helps you move the needle.

Key Topics I’ll Cover

To make a real impact in healthcare marketing, we need to cut through the noise and get to the root of the challenges providers face when it comes to growth. This series will address critical pain points and industry controversies head-on. Here's a preview of some of the topics I'll discuss.

Why Most Patient Journeys Are Broken — And How to Fix Yours
Stop Losing Patients: The Most Overlooked Fix to Reduce Drop-Off Rates
Your Digital Front Door Is Turning Patients Away — Here’s What to Do About It
How to Build a Healthcare Brand Patients Actually Trust
Data vs. Gut: How to Make Smarter Marketing Decisions in 2025
B2B Healthcare Marketing Is Broken — Here’s How to Fix It

Let’s Get Real About Growth

This series isn’t just about marketing tactics—it’s about changing how healthcare organizations think about growth. It’s about moving beyond transactional relationships with patients and creating experiences that actually build trust, improve outcomes, and drive long-term success.

If you’re tired of the same old buzzwords and want real talk about what works in healthcare marketing, you’re in the right place. I’m excited to share what I’ve learned, spark some meaningful conversations, and hopefully give you a few “aha” moments along the way.

Stay tuned for practical tips, candid insights, and ideas you can implement today. Let's cut through the noise and drive real growth together.

Follow along here on my website or on my LinkedIn for your daily dose of healthcare marketing insights.