Strategic Marketing for Health Tech & Wellness Companies
Clarity. Strategy. Momentum.
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I partner with health tech and wellness companies to bring structure and strategic direction to marketing efforts—especially when internal teams are stretched and growth is accelerating.
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Whether you're planning a launch, repositioning your brand, or realigning your messaging, I provide senior-level marketing leadership and executional support tailored to your stage of growth.
Marketing Services
Discover a range of tailored marketing solutions designed to elevate your brand and drive growth. From strategic planning to digital campaigns, I am here to help you achieve your business goals.
Go-to-Market & Growth Strategy
When you're moving fast, it's easy to lose strategic focus. I develop customized, go-to-market and growth strategies that align with business goals, prioritize the right audiences, and deliver measurable outcomes.
What this includes:
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Go-to-market planning
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Growth and funnel strategy
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Launch strategy (product, brand, or market)
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Marketing roadmaps
Messaging & Brand Development
A strong brand starts with a clear message. I help you define your positioning, tone, and story so your entire team—from marketing to sales—communicates your value consistently and confidently.
What this includes:
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Brand narrative and voice
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Positioning and value proposition
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Messaging platforms for internal and external use
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Audience segmentation
Healthcare Content Strategy
Content is more than output—it’s a strategic asset. I develop content strategies that support your sales cycle, speak to multiple stakeholders, and elevate your brand as a credible voice in healthcare.
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What this includes:
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Editorial strategy and content calendars
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Multi-stakeholder content mapping (patients, providers, payers)
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Content audits and repurposing frameworks
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Thought leadership development
Digital Strategy & Execution
Demand Generation & Campaign Activation
Market Research & Insights Gathering
Your website, content, and paid channels are your brand’s first impression. I help you optimize digital performance with strategies that drive visibility, engagement, and conversions.
What this includes:
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Digital marketing audits
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Website messaging strategy
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Social and email content
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Paid media campaign planning
Lead generation starts with the right message delivered at the right moment. I design and execute demand gen programs that attract, nurture, and convert your ideal customers.
What this includes:
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Campaign briefs and strategy
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Full-funnel demand generation
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Performance marketing + content integration
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Email, digital, and social activation
I conduct research to uncover how your customers think, choose, and act—so your marketing is rooted in real-world behaviors, not assumptions.
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What this includes:
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Customer and stakeholder interviews
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Competitor + positioning audits
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Buyer journey and persona research
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Messaging validation
What My Clients Say
Rachel Axelrod, Corporate Event Producer
I highly recommend Ashley Boyd! She has had incredible insights and ideas about how to position and market our event. She is forward-thinking, smart and intuitive — the quintessential professional who gets the job done and done right the first time.