Ashley Boyd
Helping Health Tech Founders Build Brands That Grow—and Matter
I work with health tech and wellness companies to launch category-defining products, scale with clarity, and tell stories that drive action. With 15+ years of experience leading marketing for breakthrough health companies, I bring a rare mix of strategic insight, hands-on execution, and deep healthcare knowledge to help you growth with purpose.
What I Bring
I did not step into healthcare from the outside. I entered it as a patient. After more than 20 years living with Type 1 diabetes, I have felt the gaps in care, the frustration of disconnected systems, and the relief when innovation makes life a little easier. That perspective is what fuels me as a marketing leader.
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For 15 years I have worked with digital health startups, growth-stage innovators, and global enterprises to bring life-changing solutions to market. In every engagement, my role has been to help teams find clarity, move faster, and tell stories that connect. I have guided companies through IPOs, shaped categories, and built growth engines that unlocked millions in new pipeline. What drives me most is helping healthcare feel more human.
How I Work
When you work with me, you get both strategy and story. I act as a partner to leadership teams who need to move quickly but thoughtfully.
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Fractional CMO & Advisory: Guiding founders, CEOs, and boards with strategy rooted in both data and empathy.
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Go-to-Market & Growth Strategy: Designing campaigns that accelerate adoption and build lasting trust.
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Brand Transformation & Storytelling: Crafting narratives that honor the patient voice and inspire providers, payors, and investors.
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AI & SaaS Commercial Strategy: Turning technical complexity into stories people understand and want to be part of.​
My Impact
The companies I partner with share one goal: to change healthcare for the better. My role is to help them bring that vision to life.
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At Cleerly, I helped an AI-driven cardiovascular platform reframe the conversation around prevention, leading to three times the qualified leads and a stronger connection with cardiologists.
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At Livongo, I worked alongside leadership to create a new category called Applied Health Signals that positioned the company for its IPO and eventual $18.5B merger with Teladoc.
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At Forum Health, I built the marketing infrastructure for a growing clinic network, ensuring patients across the country could access care in a more connected and meaningful way.
These stories are about more than metrics. They are about building trust, unlocking adoption, and ensuring innovations reach the people who need them.
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I partner with health tech companies and care innovators to turn complexity into clarity and insight into action. My work bridges human needs with business goals to unlock sustainable growth, stakeholder trust, and meaningful market traction.
Get in Touch
If you are building something that can change lives, I would love to help you share it with the world. Together, we can craft a growth story that is strategic, compassionate, and designed to last.
617-735-0550
