What I Bring
With over 15 years leading marketing in healthcare, I help companies like yours cut through the noise, connect with the right audiences, and drive outcomes that matter.
I specialize in helping teams:
-
Clarify their message and positioning
-
Build trust with patients, providers, and buyers
-
Launch faster and scale smarter with insight-led strategies
As a marketing leader and a person living with Type 1 diabetes, I bring a rare combination of strategic precision and deep empathy to every engagement.
How I Work
At the intersection of creativity, analytics, and lived healthcare experience, I help teams uncover growth opportunities, accelerate adoption, and build brands that people trust.
Strategic Problem Solving
Healthcare moves fast - and so do I. Whether you're launching a product, entering a new market, or scaling a category-defining problem, I help you solve complex problems with clarity and precision. Every strategy is tailored to your goals, grounded in research, and build for real-world execution.
Outcomes That Matter
I don't chase vanity metrics. I focus on building business-critical outcomes: growing brand awareness, speeding time to market, improving patient engagement, and driving revenue - all backed by data and aligned to your KPIs.
Purposeful Storytelling
As a former journalist, I know how to turn complex healthcare solutions into compelling, human-first narratives. I build stories that inspire trust and drive action - whether you're talking to patients, providers, employers, or payers.
Empathetic Leadership
I lead with empathy and operate with urgency. From startups to enterprise teams, I build collaborative environments that empower people to do their best work - and get results.
Data-Driven Insights
I use data not just to report outcomes, but to inform them. From segmentation to performance optimization, I leverage analytics to refine strategy and uncover untapped growth opportunities.
Proven Healthcare Expertise
With 15+ years in healthcare marketing - and a personal connection to the patient experience - I bring unmatched depth, context, and executional expertise to every engagement. I've led successful global product launches, brand turnarounds, and multi-channel campaigns across health tech, SaaS, and wellness.
Marketing That Drives Growth & Impact
I partner with healthcare organizations to deliver high-impact outcomes - not just metrics. My work is designed to drive meaningful business growth, build human connections, and improve health outcomes.
​
-
Accelerated Market Launches: From product positioning to campaign execution, I build go-to-market strategies that move fast without losing focus - getting new innovations in front of the right audiences, faster.
-
Breakthrough Brand Visibility: I craft targeted, omnichannel campaigns that don't just raise awareness - they create recognition, credibility, and trust among patients, providers, and buyers.
-
Scalable, Data-Driven Growth: With a metrics mindset and a performance-first approach, I turn marketing into a predictable growth engine - rooted in analytics and optimized for ROI.
-
Deeper Engagement Across the Ecosystem: I develop messaging and experiences that resonate across the healthcare ecosystem - from patients and caregivers to clinicians and payors - building lasting loyalty through clarity and empathy.​
​
In healthcare, it's not just about growth. It's about impact.
Get in Touch
Whether you're looking to refine your healthcare marketing strategy, launch a successful product, or build stronger connections with patients - I'm here to help.
617-735-0550
