About

My Story

As a healthcare marketing leader, I've spent 15 years developing and deploying strategic marketing initiatives across healthcare, AI, and digital health, often in high-change environments where rapid growth, integration, or transformation required building from the ground up. Many of my roles were designed around launch, restructuring, or scaling objectives, which meant I was brought in to drive momentum, deliver results, and move on once the mission was achieved. This versatility is what allows me to bring fresh perspective and fast impact to each organization I serve.

Across each engagement, I’ve consistently helped companies clarify their market position, build demand engines, and translate complex products into narratives that resonate. My work has supported revenue growth by aligning marketing with sales and product strategy, accelerating adoption, and creating the infrastructure needed to scale. I deliver the strategic foundation and execution required to unlock long-term value for healthcare organizations and digital health innovators.

But I didn’t enter healthcare through the front door. I came in through lived experience. After 20 years with Type 1 diabetes, I’ve seen how disconnected systems can feel when they’re not designed with people in mind. That perspective grounds how I approach marketing: with empathy, data, and strategy working in sync.

I help companies uncover real human needs, translate them into market insights, and build stories that not only connect but catalyze behavior change and business growth.